Bigin is a Zoho product aimed at the smallest end of the CRM market: one pipeline, one process, a handful of people. Its pricing page is unusually direct about the audience — the plan cards lead with the phrase "The Most Affordable CRM" and the whole ladder is priced under $20 a seat. That positioning is real: the entry paid rate is the lowest we have recorded on a CRM pricing page.
The catch is where the ladder starts. Where most CRMs we track price a paid tier and offer a free one as a downgrade path, Bigin's free plan is a single user with 500 records — a working demo rather than a small-team plan. Everything below is what the page publishes, read in October 2026, plus the arithmetic the page does not do for you.
| Plan | Billed monthly | Billed yearly | Yearly saving | Records | Team pipelines |
|---|---|---|---|---|---|
| Free | US$0 | US$0 | — | 500 | 1 |
| Express | $9/user/mo | $7/user/mo | 22.2% | 50,000 | 3 |
| Premier | $15/user/mo | $12/user/mo | 20.0% | 100,000 | 5 |
| Bigin 360 | $21/user/mo | $18/user/mo | 14.3% | 1,000,000 | 15 |
Prices as printed on bigin.com's pricing page in USD, checked October 2026; the page also quotes INR, EUR and GBP. Each card carries both numbers — the yearly-billed rate as the displayed price and the monthly-billed rate beside it. Savings are our arithmetic from those two published figures, not from the page's badge. Record and pipeline allowances are from the page's own feature lists and pricing FAQ.
The pricing page states "Go Yearly and SAVE up to 35%" next to the Monthly/Yearly switch, and the comparison table further down repeats "save up to 35%". The two rates printed on each card give a different answer:
| Plan | Monthly-billed seat | Yearly-billed seat | Measured saving | Badge claim |
|---|---|---|---|---|
| Express | $9 | $7 | 22.2% | up to 35% |
| Premier | $15 | $12 | 20.0% | up to 35% |
| Bigin 360 | $21 | $18 | 14.3% | up to 35% |
The pattern is not unusual in this market — Freshsales labels its switch "Save 20%" against measured gaps of 20% to 22%, and monday.com labels its CRM switch "Yearly SAVE 33%" against premiums of 46% to 50%. What makes Bigin's case worth printing is direction: here the badge is the larger number, so a buyer who budgets from the badge overstates the saving by 13 to 21 points. We publish both figures and let the two published rates decide.
Seat-bill arithmetic at three team sizes, annual billing, no add-ons and no tax:
| Plan, yearly-billed rate | 5 seats / mo | 5 seats / yr | 15 seats / mo | 15 seats / yr | 50 seats / yr |
|---|---|---|---|---|---|
| Express ($7) | $35 | $420 | $105 | $1,260 | $4,200 |
| Premier ($12) | $60 | $720 | $180 | $2,160 | $7,200 |
| Bigin 360 ($18) | $90 | $1,080 | $270 | $3,240 | $10,800 |
Our arithmetic on the yearly-billed per-seat rates published on bigin.com in October 2026. Paying monthly instead raises the same bills by 28.6% on Express, 25.0% on Premier and 16.7% on Bigin 360 — the mirror image of the yearly savings above. Tax excluded.
Two sentences, opposite meanings, one screen apart. We cannot tell you which applies to your account; what we can tell you is that a page which says both has not published a tax position, and that the safe assumption for budgeting is the second sentence until an invoice proves otherwise. The same page notes that some features and integrations are not available in all data centres, which matters more than usual here because much of Bigin's value is described through the wider Zoho ecosystem.
The page advertises "Free onboarding" in its header, and the paid-plan block describes what that means precisely: a free onboarding session based on your subscription, bi-weekly webinars, basic product training for account admins, support by phone, email and live chat, and help with data import. Its FAQ then sets a boundary: a "standard 30-day onboarding period", with dedicated implementation routed to a separate Jumpstart page that this pricing page does not price. For a product sold on being cheap to run, the implementation line is the one to settle in writing before choosing a plan — a paid Jumpstart engagement can exceed several years of Express seats.
The trial runs 15 days, and the pricing FAQ says explicitly that you are not charged automatically at the end of it: the account moves to the free plan instead. That is the friendlier of the two common behaviours, and it changes how the trial should be used — the 15 days are best spent testing against the free plan's real limits (one user, 500 records, one pipeline) rather than against a paid tier you will not keep.
The page's own summary of its refund position is unusually explicit for this market: if a reported issue is not resolved after a set period — the page states 45 days on annual subscriptions — the commitment is a full refund and a downgrade to the free plan, with prorated refunds thereafter if functionality breaks. It also explains that buyers will not be credited for periods they chose not to use. Read together with the "No forced contracts" line above it, that is a better-published policy than most CRM pages carry.
Anyone who needs the free tier to cover a team. One user and 500 records is a single-seat product. Across the six CRM free tiers we track, the widest published allowance is Zoho CRM's "Forever free, for 3 users" — the comparison of all six is in free CRM plans, and where each $0 tier stops.
Teams whose CRM has to do more than one thing. Bigin is built around a single sales pipeline; the tiers add pipelines, records and automation, not new functions. If the requirement includes quoted documents, service tickets or marketing automation, the cheaper line is to buy the product that includes them rather than to add apps around a one-pipeline tool.
Buyers who need a published implementation price. Onboarding is free in the sense that a session and training are included, and unpriced in the sense that dedicated setup routes to a separate program with no number attached on this page. If the roll-out depends on paid implementation, get that figure first — it is the line most likely to exceed the seat bill.
Express US$9 per user per month billed monthly or US$7 billed yearly, Premier US$15 or US$12, and Bigin 360 US$21 or US$18 — all printed on the vendor's pricing page, checked October 2026. The free plan is US$0 for one user, and paid tiers are per-user licences with no user cap.
One user, one pipeline and 500 records, per the page's own FAQ, with three automations, standard dashboards, contact and product management and a built-in phone. It is the tightest free tier in our CRM set — the same vendor's Zoho CRM covers three users at $0.
Per seat, yes: Express is US$7 per user per month billed yearly against US$14 for Zoho CRM's cheapest paid edition on the same cycle. Against the free tiers the answer flips: Bigin stops at one user and 500 records while Zoho CRM covers three users, so a three-person team pays about US$252 a year on Bigin and $0 on Zoho CRM. The vendor's own full CRM is priced in Zoho CRM's pricing and hidden costs.
No. The badge reads "Go Yearly and SAVE up to 35%", while the two rates published on each card work out to 22.2% on Express, 20.0% on Premier and 14.3% on Bigin 360. We treat the two published numbers as the price and the badge as a claim.
The page says "inclusive of local taxes" and, two lines later, that local taxes "will be charged in addition to the prices mentioned". Budget on the second sentence and confirm the position for your billing country at checkout.
Nothing is charged automatically: the pricing FAQ states the account moves to the free plan after the 15-day trial. That is the reason the free plan's limits matter — they are what you land on if you do not upgrade.